How to justify your coaching fees

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Have you ever struggled with this?

“Taki, my biggest challenges involve confidence & justifying the investment clients would make in me…”
Coach Max, Atlanta

So many coaches struggle with doubt & anxiety around fees, pricing, and asking for the money.

Today, I want to give you a shot in the arm to inoculate yourself from this fear, & show you the 3-step formula I use so you never have to “justify” your fees again.

First, a quickie on justification as it relates to selling your services.

FORGET ABOUT YOU.

If you have knowledge & skills that can make a difference, then get off your nerves completely, and get into service.

IT’S ABOUT THEM.

You’re not there to prove yourself.

You’re there to help a person get what they want.

They’ve got a problem they can’t solve as fast as they want, and you can help them.

Just remember they are the one with the need here.

Not you.

So you’re not there to “justify” anything. Justification is focused on you, not the prospect.

It’s a defensive position, and there’s nothing to defend.

You don’t get the client by justifying yourself.

You get the client by showing them how to get what they want, and making a no-brainer offer to do it now..

… So let me share a 3-Step formula I learned from Eben Pagan that makes prospects understand the value you bring them, and gladly pay whatever you ask.

It goes

  • Relate
  • Educate
  • Translate

And it works in marketing just as well as it does face to face with a prospect…

RELATE | Connect with your prospects by focusing on

  1. Their problems & goals.
  2. The impact on their business.
  3. How that impacts them personally & emotionally.

EDUCATE | Teach them what they need to know about what’s holding them back, what to look for, what to look out for, and your system for solving it.

TRANSLATE | Translate the value of the problem or solution into one of the 3 main currencies (Money, Time or Effort).

If your prospect has a $100,000 problem and you offer a $10,000 solution, Your coaching just became a no-brainer.

Q: What’s your prospectís $100,000 problem?

Taki

P.S. Got a couple of quick questions for you…

  1. How much did you earn last month?
  2. How much do you want to earn a month?
  3. How much is the difference (per month)?

THAT is how much it’s costing you not to get the marketing side of your business handled.

I can fix that for you, for $197 a month.

To find out how, check out this video

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