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How to justify your coaching fees

Have you ever struggled with this? So many coaches struggle with doubt & anxiety around fees, pricing, and asking for the money. Today, I want to give you a shot in the arm to inoculate yourself from this fear, & show you the 3-step formula I use so you never have to “justify” your fees ...…

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Marketing lessons from Santa

EVERYTHING I KNOW ABOUT MARKETING, I LEARNED FROM SANTA CLAUS I’ve got a running challenge with one of my Black Belt Insiders to extract business lessons from weird places.It all started when he mentioned the book ”Everything I know about business, I learned in kindergarten”.Today, I bring you marketing lessons from the man in red… DELIVER ON TIME – Would we ...…

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Be careful

BE CAREFUL who you follow… I got an email from a brand new Insider a couple of weeks ago, letting all of her contacts know how excited she was about her new website. The email started with something about “with great fanfare & excitement”, then telling us to go check out her new site, and ...…

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Diagnostic vs Declarative selling

Hey [First Name], We’re going to ruffle a few feathers in this email, I can feel it already. If you’ve been through any kind of traditional coach training, there’s something they taught you that is losing you sales every time you sit down with a potential client. HERE’S THE LIE THEY TOLD YOU: “Coaches must ...…

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Coolest shock & awe pack

This is probably the coolest Shock & Awe pack I’ve seen. Casey sent 300 to the highest quality suspects in his market, and has generated a bunch of leads from the campaign (look at the postcards at the end of the clip) It’s from photographer Casey Templeton, and contains so many of the right things… ...…

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Perfect vs prolific?

This week, I threw my 4 Hour Work Week out the window. Sometimes I can think of nothing better than body surfing and catching a tan at the beach while everyone else is living the grey life of a Dilbert cubicle slave. But other times, you just want to crank it up and make things ...…

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